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AMMA in to serial production

AMMA in to serial production-association of Malayalam movie artists-Onlookers Media

The association of Malayalam movie artists named AMMA is in the news last days because of a change in its top committee positions as Mohanlal becomes vice President after he opts out from the position of General secretary , a position in which he has been in for the past 12 years. Now Mammootty is the general secretary as he is the natural choice if as Mohanlal opts out from the position. Innocent will remain as President of the association and Dileep will be the treasurer. K B Ganesh Kumar will be another Vice President of the association. Idavela babu is the secretary of the association and there are new members like Prithviraj, Nivin Pauly etc are in the executive committee of the association too.

But after all this, now AMMA is in the news for its decision to turn in to the field of serial production. AMMA had earlier made film named Twenty 20 which was the biggest hit of Mollywood till Drishyam came. According to reports AMMA’s general body will discuss about this new venture in the general body meeting which they had planned to held on 28th of this month. Sometimes back the producers association was against the incident of film stars acting in television serials as they thinks that it will affect the theater collection of films. Now this thought of the association of film stars itself producing a serial may create problems with the producers association.

AMMA had 480 members in it and there are many who is suffering without much opportunities and if they can get the chance to act in a serial produced by AMMA they can an amount which can be a source of income for them. This move is to help and support the members of the association who is not very active now in cinema due to the lack of opportunities.

Some weeks ago there was an issue regarding mega star Mammootty criticized serial artist and television channels with regard to the quality of its making and also serials as a whole. Ironically now the association of which he is the general secretary itself decides to finance a serial and that too will be something to watch out for in the meeting on 28th.

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