Ennum Eppozhum, A usual Sathyan Anthikkad way at Box office
Ennum Eppozhum fist day collections are out today. It is a decent 81 lakhs from Kerala in its opening day. When we consider or compare it to the first day collection of usual mass films of Mohanlal it is just not in a satisfactory level. Usual Mass films of Mohanlal gets collections which ranges around 2.5 to 3 cr and he is the king of openings as he has got the most number of fans in Kerala and he is the greatest crowd puller Mollywood has ever seen.
But this is family film which targets family audience the most. The youth are the ones which gives a film the grand first day collections and they preferred Oru Vadakkan Selfie which has released on the same day. But Ennum Eppozhum has opened to positive reviews from all over and getting very good ratings and reviews from all the popular medias.
As per reports the film is showing a gradual growth in collection and keeping a steady going with good mouth publicity and in for long run. Sathyan anthikkad films always shows the trend of starting on a low note, then picks up pace and then went on to become great successes at box office. If we check all his films box office performance it shows this trend of decent openings, good mouth publicity and later with the support of families cruising to hit chart with long run. Ennum Eppozhum also showing the same trend.
According to the reports coming from theaters all over, the online reservation for the film is increasing day by day and houseful shows are reporting back to back with heavy family rush. This can be taken as an indication of what is going to happen. Drishyam, the biggest hit in mollywood started like this with a low initial in the first day and later went on to become the first ever mollywood film to reach the 50 crore club. Mohanlal films have that kind of a reach that if a decent opinion spreads, the film will go on to become a great success with heavy returns which revives the whole industry.