Yesterday Mollywood once again witnessed the impact of Mohanlal here in Kerala as the first look official poster of his upcoming film Loham directed by Ranjith has released. Just a first look poster of his film had washed away all those trends like Premam or Malar from the social media like Facebook and Whatsapp and the first look poster and the caption is going viral and trending everywhere. In Mollywood it is a well -known fact that there is no one even close to Mohanlal in creating impact on the audience here and the so called mass effect he creates here has only comparison and that is to Rajni kanth who creates this sort of frenzy in Kollywood.
But now-a-days this is affecting his films particularly and other films in general in a negative way. The fans of Mohanlal is so much crazy about him and they treats him like God or he had that demi-God status among film lovers in Kerala. They are giving unbelievable hype and out of the world online promotion to his every single film. Promotion is great for every films but sometimes the increasing rate of it can make the downfall of the film too. It has happened in the past as well as many much anticipated films failed to get going after the initial days of its release as the expectations about the flick goes sky high due to the frenzy and over-promotion by fans. Mohanlal films suffers the most in this case as he is the one who has more fans power than anyone in this industry both at the root levels from the society as well as in online and social media.
Loham First Look Poster
The hype affects every films and the recent example is the blockbuster hit Premam itself. The unwanted frenzy over the character Malar etc made it burdened with great expectation and from its 3rd or 4th week the reviews started to come in a negative way about the film. Fans are doing this out of their unconditional love for their hero. But sometimes it really affects their star as well. Ever kind of films needs a promotion strategy which that film needs.
Anything more and anything less will only help to create adverse effects than positive ones. Loham promotion is also starting to go high from now as the first look was went viral and this is the time fans have to check their emotions and keep their calm. Because its already great expectation about the film due to the team of Mohanlal and Raenjith which is a sure bet team at box office.
There is every chance of that expectation going beyond sky level if fans keep on promoting the film as they had done to earlier films. And for the good of Mohanlal and to the Mollywood we would really like to remind everyone about this situation and this is for the fans of every stars in our industry.
