Malayalam film industry was going through one of the worst lean patches it has ever gone through. And when we consider genuinely successful films, after the success of last year release named Vellimoonga there is nothing or not a single one there to show up. The whole hope was then naturally fell on the New year releases of 2015 and that hope also failed miserably as mollywood witnessed a string of flops one after another even without making the least impact in the box office statistics.
Only Mammootty starrer film named Fireman which was directed by Deepu karunakaran and Major ravi directorial Prithvi raj film titled Picket 43 had made the slightest impact on the financial scheme of things. Mollywood was thus remained dead for last 4-5 months and new controversies also broke out during time which includes exhibitors federation, producers, and directors etc. Exhibitors come out openly and said that there is not a single hit film at all in this year and they accused that Fireman and Picket 43 are just poster hits, not real ones. They also said that of this situation had continued in the summer vacation and Vishu festival season Mollywood will breath its last very soon.
But things have changed quickly now. Summer releases gave a fresh air to Mollywood and there are 3 films which brought new life to Mollywood. They are 100 Days Of Love helmed by Jenuse Muhammad starring Dulquer Salmaan and Nithya Menon which is a romantic film, Oru Vadakkan Selfie conceived by Prajith starring Nivin Pauly which is a comedy thriller and Ennum Eppozhum made by Sathyan anthikkad and starred none other than Mohanlal which is family entertainer with a simple plot and lots of humour.
100 Days Of Love released on March 20 and got good opening at box office and reports says that it will end up making profit at box office. Oru Vadakkan Selfie got a great opening and support of youth which will hopefully help it to make it to the hit chart. The third one was Ennum Eppozhum which was a sure bet at box office even before its release because it was a Sathyan Anthikkad- Mohanlal film and the film just repeated the success which is always the story with Mohanlal- Sathyan Anthikkad team.
The film has got a great opening for a family film beating Drishyam’s opening day collections. The support of the families for this film is enormous and it will sure to get to the top of hit list within a few days from now. Theaters are filling with families thanks to Ennum Eppozhum and filling with youth thanks to Oru Vadakkan Selfie and 100 Days Of Love and all generation star Mohanlal and new generation stars Nivin Pauly and Dulquer Salmaan done it this time. And at last Malayalam cinema had wake up from its quite a long sleep for a great show ahead.