The Great Father teaser fetches 50 lakh views in 3 days
Mammootty’s upcoming The Great Father’s teaser was released on February 10 to thunderous response from the viewers. The teaser has already fetched more than 50 lakh views in just three days time. This is a record for a Malayalam movie by a very big margin.
The team of Great Father used a new option called cross posting to release the teaser. Unlike the usual YouTube releases, this time the teaser was uploaded directly on Facebook. Cross posting makes it easy to post videos to multiple pages at the same time.
The teaser was shared on Mammootty, Prithviraj and Dulquer Salmaan’s official pages at a time through cross posting. Apart from these pages, eleven other pages were also used to release the teaser. Through this, even if the video is shared by others, views will be directly attached to the original video. This helps to publicise the movie to a wider audience. This new promotion method initiated by the Great Father team has turned into a huge success.
The teaser was also shown in selected theatres where Prithviraj’s Ezra was screened. The 33 second teaser features a brilliantly staged mass introduction of Mammootty. The actor is in his ultimate style with the uber cool beard, lighting a cigarette with a slow motion walk. Gopi Sunder’s background score complemented Mammootty’s towering screen presence.
The Great Father is written and directed by newbie Haneef Adeni. Mammootty is playing the character David Ninan while Sneha will be seen as his wife Michelle David in the movie. Kollywood actor Arya has played a pivotal character as Andrews Eapen in the movie. Shaam, Malavika Mohanan, IM Vijayan, Kammatipadam fame Manikandan Achari and Baby Anikha are also part of the cast.
The movie produced by August Cinemas is scheduled to hit screens on March 30.