Varsham, the latest release of Mega star Mammootty, scripted and directed by Renjithshanker, is ringing the money bell at Kerala box office in a big way. The film which released world wide on the same day (November 6th) has got highly positive responses from the spectators and also got very good critical appreciation. Mammootty who had a terrible last four years as a star can now have a sigh of relief as ‘Varsham’ turning out to be his first big hit in last four years.
Even though he did manage to get an average Grosser like Rajadhi raja this year, it cannot be said a substantial success as it got more negative reviews than than positive ones. In this year alone he had five failures such as Balyakaalasakhi, Praise the lord, Gangster, Manglish and Munnariyippu. Even though Minnariyippu has got great critical appreciation, it was a failure in Box office. Now varsham gave him the success for which he was waiting for last four years, thanks to the brilliant screenplay and direction of Renjith Shankar who has been aon a success ride with two consecutive Hits, Punyalan Agarbathees and now Varsham.
Some media reports says that ‘Varsham’ collected around Rs 15 crores and may finish up grossing above 20 crore rupees. As per reports Asianet channel had bagged the satellite right of Varsham for Rs 4.8 crores. We still don’t know about the actual figures the film had collected and the collection stated above may change. Some says the figures are just fake in order to create hype and attract more people to the theaters and also to satisfy the fans of Mammootty who has been craving for a better release and marketing strategy from Play House release, which had failed in as many occasions they are distributed a Mammootty film.
According to the medias which reported the collection figures,’Varsham’ is still running to full houses and impressing all kinds of audience. But the greater number of removals which the film had suffered in last few weeks suggests to us that the media claim will be a promoting strategy to hold the film in the remaining theaters and delay the termination. Mammootty’s brilliant performance was the talking point of the movie.