Kerala Box Office : White First Day Collection Report

Mammootty starrer White directed by Uday Ananthan had released all over on 29th July and opened to negative reviews from all around. The film touted as a romantic movie failed to attract and satisfy the audience and even the fans of Mammootty is dissatisfied with this product that come out from their star. The box office performance of the movie too reflects this worse situation in which the movie is in.

As per the reports coming in from trade guides in the industry, the first day gross of this movie from Kerala is just around 29 lakhs and it was one of the poorest openings a super star movie ever took in Mollywood. Last year Mammootty starrer Acha Din, which released in the Eid season had took the lowest ever opening for a Super Star movie by grossing just 18 lakhs on its first day. Now with White, Mammooty had hit another low in his career.

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Film lovers and fans are of the opinion that if Mammootty does this kind of movie, it will kill the expectation and trust on him by the viewers here in Kerala. Eros International had produced this movie and Bollywood beauty Huma Qureshi played the female lead in it.

The multiplex collection of the movie is also going down in great pace. On its first day, the multiplex gross of the movie from Ernakulam was 4.59 Lakhs and on its second itself it dropped down to 3 lakh+.