Mohanlal starrer Loham really rocking the Kerala Box office by getting great collection even on week days. In the first four days of its run it had gone past the 1 crore mark and it equaled the record created by Premam. It also earned more than 2 cr from its first day and it was a record in Mollywood and Mohanlal had toppled the record of his own film as his Casanovva was the previous only Mollywood film which grossed above 2 crore on a single day in Kerala.

From the first four days the film had earned more than 6 crore rupees and it had broken the weekend day collection record set by Premam which was 4.85 cr. Even though Loham got an extra day in the weekend the record technically remains. From Monday the film showed drop in collection and that is very natural as we can’t expect 1 cr or above from a working day. On holiday it is possible but on a working day the family audience will come only to watch the evening shows and quite naturally the noon and matinee shows will show great drop. As per the latest assessments by trade guides the flick had amassed more than 7.50 crores from 6 days of its theatrical run in Kerala and getting an average of 70 lakhs rupees on a working day and that was quite amazing as well.

In many theaters the flick had getting continuous houseful shows even on working days and in Thrissur Ramdas all second shows till date for Loham got houseful status. Even 1200 seater -theater like Ernakulam kavitha gets more than 90% occupancy for first show and second show. In multiplexes too the flick has been doing terrific business without any reduction of shows at most parts.

The above average word mouth had now turning towards positive word of mouth as well when family audience had accepted the film with both hands. The reservation status is still pretty good for the film. It will lose some screens as 3 more releases coming today but to show film on multiple screens for almost a week is a very big think for any film which has got only an above average word of mouth.