2.0; Rajinikanth and Akshay Kumar’s hot air balloons to fly over Hollywood

In today’s scenario, marketing is quintessential for any movie and when it is a high profile big budget film like 2.0, then promotions should be done globally. And that is exactly how the movie’s makers are planning their promotions. A hot air balloon adorned with life size images of superstar Rajinikanth and Akshay Kumar is all set to float over the Hollywood signage in Los Angeles.

The balloons will also float over San Francisco, London, Dubai, Australian, European and a few South East Asian countries. 2.O is the much awiated sequel to director Shankar’s 2010 blockbuster Enthiran. Lyca Productions is investing a mammoth budget of Rs 450 crores, which is the highest for any Indian film currently under production.

Reportedly, the production house is also planning to bring the hot air balloons to India and fly it in various cities. Many stars from across the country are expected participate in this first of it’s kind ride.

Shankar has written the movie along with popular writer Jeyamohan. 2.O marks the South Indian debut of Bollywood superstar Akshay Kumar. British beauty Amy Jackson is playing the female lead in this sci-fi thriller. It is already known that Akshay Kumar is playing the prime antagonist, and he will be seen as a crazy doctor in the movie. Adil Hussain, Sudhanshu Pandey, Malayali actor Kalabhavan Shajon and Riyaz Khan are also part of the cast.

2.0 was initially scheduled to hit screens in October this year, but it was later postponed to next January citing post-production reasons.