It is unwise to overlook the importance of the title in creating a good first impression as far as movies are concerned. No one knows it better than Trivikram Srinivas who makes it a point to provide his movie with the most appropriate name. The best example to substantiate this is the movie is Attarintiki Daaredi, which got the attention of the fans because of its name. This time, he had to give a captivating name to his movie which has Allu Arjun as the protagonist.

The crew have been considering various names that would  be  a perfect fit to the movie.  The names such as Husharu, Jadugar and the like were rumoured but nothing was set in stone. Finally, Trivikram locked in on the name S/O Sathya Murthy which gives a glimpse of what the movie is about.  The name of the movie leads us to the assumption that Allu Arjun is appearing in the movie as the son of Sathya Murthy.

Rajendra Prasad is odds-on favourite to play the character of Sathya Murthy. Rajendra Prasad has tied up with Trivikram and Allu Arjun for the movie Julai which proved to be a turning point in his career. He picturized a police officer in the movie who supplied the plot with some interesting twists. He bagged the South Indian International movie Awards for the best supporting actor for his superlative performance in the movie.

Samantha is booked to play the leading female character. Adah Sharma and Nithya Menen also give input to the movie by portraying the other two central female characters. Allu Arjun has recently participated in a short movie I Am That Change which he himself produced. The movie was specifically designed to remind people about their responsibilities as a social being. Allu Arjun has built up an image of regular neighborhood boy to whom we can relate by portraying various homely characters. He made a quantum leap with the movie Bunny which revolutionized his career for good. His character Bunny was so deeply engraved in the minds of the audience that some of the fans still call him by that name. It remains to be seen how well Arjun will fare as the beloved son of Sathya Murthy.