Kutti Story song from Master fetches over 1 crore views!

As expected the first single from Vijay’s ‘Master’ has turned out to be a sensational hit. The track ‘Kutti Story’ is sung by the star himself. It is a groovy track composed by Anirudh with quirky Tanglish lyrics by Arunraja Kamaraja, who has earlier penned chartbusters like ‘Neruppu Da’ and ‘Varlaam Varlaam Vaa Bairavaa’.

Through it has just been a day since the song’s release, the lyric video of ‘Kutti Story’ has fetched a whopping 1 crore views in YouTube. Apart from Vijay’s lovely rendition, it is the animated visuals in the lyric video that has become an instant hit. Director Lokesh Kanagaraj’s associate Logi and a Coimbatore based 3D visualisation and animation company Realworks Studios were the brains behind the lyric video.

Unlike the usual lyric videos, ‘Kutti Story’ stands out thanks to the impressive visualisation that has a 3D-modelled Vijay moving his body to the tune alongside his students. The usage of emojis in the video are certain to attract the kids. The lyric verses appear as text written on a blackboard using a piece of chalk, as photocopied documents, on a college letter head, and as announcements stuck on a notice board are all novel ideas that are in sync with the theme of the film.

Vijay is reportedly playing a college professor in ‘Master’. Vijay Sethupathi will be seen as the villain. Malavika Mohanan, Andrea Jeremiah, Shanthanu, Arjun Das, Gouri Kishan and many others are part of the cast. The film is scheduled for worldwide release in April.