Never before seen craze for Vijay’s Mersal in Kerala; All set for a massive release tomorrow!!

Vijay is one of the biggest superstars in South India. The actor enjoys massive popularity worldwide. Besides his home ground Tamil Nadu, the actor has a strong foothold in all the South Indian states. His fan base in Kerala is easily on par with the big Ms of Mollywood. Vijay’s movies garauntee a massive opening and they have often broken the pre-existing opening days records in the state.

On most occasions, filmmakers in Kerala schedule their releases to avoid a clash with Vijay’s movies; such is his fan base in the state. The actor’s much awaited movie Mersal is releasing tomorrow, on Diwali day, amidst humongous expectations. Global United Media, the market leaders, who bagged the distribution rights, are eyeing to release the movie in a record number of screens all across Kerala.

Vijay’s fans in Kerala have been involved in a lot of promotional works for Mersal. The Trivandrum unit of Vijay fans recently hogged the limelight after they held bike rallies and flash mobs to promote the movie. Around 300 members participated in the rally which was also intended to spread awareness about the importance of helmets and safe riding. Similar road shows were organised by the fans associations in Kollam, Alappuzha, Ernakulam and Malappuram districts.

This is a never before seen craze for any movie in Kerala. With such massive promotions and wide release, Mersal is all set to have a record opening in the Kerala box office. Expectations about this movie are huge as Vijay is teaming with director Atlee after the blockbuster success of Theri.

Vijay is also playing a triple role in the film, which is a first in his two decade long career. Oscar winner AR Rahman is handling the music and the songs are already trending virally. The movie also has three alluring beauties in Nithya Menen, Samantha and Kajal Aggarwal. That’s more than enough reasons to watch this festive entertainer.

Mersal has blockbuster written all over it and hopefully it will live up to the sky-high expectations of scores of Vijay fans.