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Prithviraj’s rising stardom helps Driving Licence bag massive pre-release business

Prithviraj’s rising stardom helps Driving Licence bag massive pre-release business

‘Driving Licence’ is one of the most anticipated among the Christmas releases in Malayalam cinema this year. Starring Prithviraj in the lead, the film is written by Sachy and directed by Jean Paul Lal aka Lal Jr. Prithviraj’s growing stardom over the last few years has helped the film achieve huge pre-release business.

Asianet has bagged the satellite rights for Rs 6 crore while Amazon Prime has bagged the streaming rights for around Rs 4.5 crore. In addition to that, Phars Films Co Llc have bagged the overseas rights for Rs 2.55 crore, which is said to be the highest for a Prithviraj starrer till date. Almost the entire budget of the film has been recovered through pre-release business. It speaks volumes about the kind of expectations on the film.

‘Driving Licence’ recently got censored with a clean U certificate and is confirmed to hit screens on December 20. The film has Prithviraj playing the role a top film star and Suraj Venjaramoodu as a vehicle inspector, who is also a big fan. The story is centred around the dynamics between the star and his fan. Deepti Sati and Miya George play the two female leads.

Prithviraj’s own banner is producing the film jointly with Listin Stephen’s Magic Frames.

Tressa Alex

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