Parole: Check out this first ever digital flip released for a Malayalam movie!

Proper marketing is one of the most essential factors that decide the success of a movie. Malayalam cinema is still in the nascent stages when it comes to marketing and promotions but the last couple of years have witnessed a positive change. Filmmakers these days are very much involved in aggressively promoting their movies, especially in the social media space.

Mollywood has seen only teasers and trailers but the makers of Mammootty’s upcoming movie Parole have gone an extra yard to bring out something unseen here. A digital flip of the movie was released today via Mammootty’s official Facebook page. It is the first of it’s kind in Malayalam cinema.

The digital flip comprises of various movie stills and memorable moments from the movie. Parole was a less talked about movie until the curiosity invoking posters were released. The movie marks the directorial debut of ad filmmaker Sharrath Sandith.

Mammootty plays the role of ‘sakhavu’ Alex in this movie penned by Ajith Poojappura. It is a common man’s story with a political background for the lead character. The movie travels through three different phases of Alex’s life. Ineya and Miya George play the two female leads. While Ineya plays Mammootty’s wife, Miya will be seen in his sister’s role.

‘Baahubali’ fame Prabhakar is playing a significant part in Parole. Suraj Venjaramoodu, Krishna Kumar, Irshad, Sijoy Varghese, Sohan Seenulal, Lalu Alex, Sudheer Karamana, Alencier Ley Lopez, Binu Pappu, Sasi Kallinga, Muthumani and Chembil Ashokan form the movie’s huge supporting cast.
Parole is being produced under the banner of Antony D’Cruz Entertainment.