Loham crossed 8 crore + in 8 days and going great
Mohanlal-Ranjith team’s classy thriller Loham even though received mixed word of mouth from the public it is going great as far as the financial scheme of things is concerned. The box office collection is great for the film and it already entered the safe zone and becomes profitable with its super collection at the box office. We have already reported the day to day collection report of the film and the records made by it on each day. For those of you who have not followed the earlier news we are once again listing those records.
Loham became the Mollywood film with the biggest gross on the opening day in Mollywood with a collection of 2.14 crore breaking the record of Mohanlal- Roshan Andrews film Casanovva which held the record for almost 4 years. It also broke the record of Bangalore Days 7 day collection from Ernakulam multiplexes by amassing 53 lakhs where Bangalore Days has only 49 lakhs. The Premam weekend record of 4.85 crore also became a history as Loham made 6 crore in its weekend with the help of an extra day run at Box Office due to its Thursday release. Another record Loham received was that it became the fastest to reach 50 lakhs from Ernakulam alone by collecting close to 60 lakhs from Ernakulam city premises in just 4 days.
Now the 8 day collection report of the film has arrived and as per reports the film has earned more than 8 crore in its 8 day of theater runs and is still going great at almost all the theatres. The Multiplexes are getting houseful shows and single screens is also showing great occupancy even after the release of four more films in last two days. Other films released in the last two days is getting very bad reviews from all over, from critics and audience alike. That is also helping Loham to be at the top and undoubtedly we can say that Loham will become the Onam winner of this year smoothly.
The marketing strategy of Aashirvad Cinemas and the name Mohanlal made this great success possible for the film even after failing to meet the expectations at least of some people who expected something very big.