Premam which had hit the screens all over yesterday had created so much buzz in the town that it is now the big thing in our industry according to trade guides. The flick is getting overwhelming response from the people who saw the film on its first day and almost all the shows in the first day itself giving heavy returns for the film. The film got a reception at theaters and in box office like that of a Mohanlal or Mammootty film. The ‘Neram’ team is repeating their success again and this time it seems that they will be in for a bigger success than their first association named Neram.
Premam was undoubtedly the film which has got most positive response on the very first day this year and it was really an Alphonse Puthren magic. He is the all in all of the flick from direction, screen writing, editing as well as has done a key role in this flick as well. This man had marshaled his troups like a king and really won the battle in style as well. Anwar Rasheed is the one who had spent money to make this flick and he once again proved that he is not only a master director but also a master producer as well.
The marketing strategy adopted by the producer and his banner named Anwar Rasheed entertainment had really made the public to rush into the cinema halls not only in Kerala but also outside Kerala too. The film had got a good opening outside Kerala as well and it will hopefully increase from here as the film had got good response from the ones who watched it first day. Anwar Rasheed tasted the success as a producer with last year blockbuster named Banglore Days and Nivin Pauly was a part of that film as well. It seems that Nivin Pauly had become the lucky charm of Anwar Rasheed as a producer as well.
An unofficial report says that the flick had grossed close to 1.48 crore on its opening day from theatres of Kerala alone. Now with the great success of Premam Nivin’s star value went up high and director Jude had already said that he is going to be the next super star. We have to wait and see that whether Nivin can put up with the pressure of being a super star or not.