Once Telugu films had a great support here in Mollywood and Telugu stars like Allu Arjun always sure of a great opening at box office here and the dubbed version of his films and also other Telugu stars film made it big here. But now- a- days it seems that the demand for telugu films were not at its high and people does not pays much attention to the Malayalam dubbed version of the telugu films. The availability of prints in internet with great subtitle facilities and also poorly dubbed versions in the big screen made more and more people to use the internet versions rather than which comes on big screen.
That decline in interest is very much visible when it comes to the films of Allu Arjun who always had a great run here at Kerala box office with his films. The trade guides said that his films are sure to get at least 2 weeks of theater run at Kerala. But the recent trends at box office and theater run shows us that the interest in telugu films is declining at a rapid pace here. Allu Arjun’s last release here named Son Of Sathyamoorthy had made any impact on the box office of Kerala even after great promotions done by Allu Arjun himself by coming here at Kerala.
Allu Arjun enjoyed a youth Icon status in Kerala and people fondly called him by the name of “Mallu Arjun” owing to his great popularity here. The earlier films of his were super successes here and people were in love with his dance, action and the wholesome entertainments his films provides. He enjoyed the status of a young star here as well even though his fort is telugu film industry. Khader Hasan was the producer who always made his films dubbed and release here at Kerala.
The failures of the recent Malayalam dubbed versions of Telugu films are happening even after the great publicity given to it by our own medias. The entertainment package telugu films provides is not new to mollywood film lovers anymore and they are getting better than those films in our industry. So that may also be the reason of the above mentioned decline.