Velaikkaran effect: Sivakarthikeyan decides not to act in advertisements any more!
Sivakarthikeyan’s Velaikkaran is one of the most awaited Tamil movies of the season. The movie directed by Mohan Raja has a huge star cast comprising of Malayalam actor Fahadh Faasil, Nayanthara, Sneha and Prakash Raj among others. The audio launch function of the movie was held last day in Chennai.
Sivakarthikeyan made a breaking statement while speaking at the function. He made it clear that he will not be acting in advertisements any more. Apparently, the core plot of Velaikkaran is regarding how ad films are misleading. Sivakarthikeyan opened up about how the movie has had a big impact in his life and helped him become a more socially responsible person.
He said, “Through this experience of acting in Velaikkaran, I have decided, not to act in advertisements any more. Not just that I am against it, but I do not want to convey a wrong message to people. I do not want a kid or a woman or a family to be misguided due to my words in the ad. I am responsible for what I am doing. So, I will not act in ads anymore. I have done one ad before, agreed, but, counting from this day, I will not do any ads.”
This is a bold and commendable decision by Sivakarthikeyan as most stars today earn huge revenue from ad films. He commands a big fan following among the general public in Tamil Nadu and it is his duty to be socially responsible.
Velaikkaran is director Mohan Raja’s next after the big success of Thani Oruvan. This upcoming movie also lies on similar lines of a socially relevant commercial entertainer. While Thani Oruvan was about medical mafia, Velaikaaran discusses about food adulteration and how a slum dweller fights against the corrupt system.
RD Raja of 24 AM Studios has produced this big ticket film, slated to hit screens worldwide on December 22 as a grand Christmas release.