100 days of Joseph: This Joju starrer achieves a remarkable feat
Joju George starrer ‘Joseph’ celebrates its 100th day of theatrical run today. The Padmakumar directorial was unarguably one of the best films released in Malayalam last year. Upon its release in November, the movie opened to unanimously positive reviews from the critics. Though the audience response in the initial few days was lukewarm, it gradually picked up at the box office courtesy the positive word of mouth in social medias.
The USP of ‘Joseph’ was Joju George’s performance. The actor internalized the various conflicts of the lead character, Joseph, and convincingly portrayed his transition from a happy family man to a low-spirited retired police constable. The movie earned him widespread appreciation. He is already a top contender in the best actor category this year.
‘Joseph’ was supported not just by the common audience, even industry insiders came forward to promote the movie. Celebrities like Jeethu Joseph, Madhav Ramadas, Ranjith Sankar, Midhun Maneul Thomas, Jude Anthany Joseph, Vineeth Sreenivasan, Ajai Vasudev, scriptwriter Harikrishnan, Aju Varghese, Ramesh Pisharody, Sunny Wayne and Anoop Menon heaped praise on Joju and the entire team of ‘Joseph’.
During its run, the movie faced stiff competition from several new releases, which included biggies from Tamil and Hindi, but it still stood strong and occupied a few centres. At the time of piracy, it is very rare for a movie to enjoy a theatrical run of 100 days. So it is indeed a remarkable feat, which Joju and his team can always be proud of.
