Vendhar Movies, which one of the most popular and biggest movie production and distribution company in South India is all set to put their step in to Malayalam cinema by producing some big budget films from the near future. On this coming 21st November they will officially announce the upcoming projects of theirs in Mollywood in an event holding at Kochi. They ae focusing on big projects giving prominence to Young stars of Mollywood and they have plans to finance all kinds of films that will make the audience here flow to the screens near them.
Vendhar Movies was founded by S .Madhan in the year 2011 and it is based in Chennai. They started with distributing the Tamil film named Aravaan in 2012 and till now they had distributed almost 20 Tamil films and the upcoming one is Siva Karthikeyan and Keerthy Suresh starrer flick Rajni Murugan. Their first production venture was in 2013, which was a film named Thillu Mullu and then in 2014 they financed the film named Puliparvai. Their last production venture as of now was Paayum Puli which released this year.
Anyway this will be a great thing for Malayalam cinema that such a popular and bid production and distribution house making their way into our industry and that can really boost the quality and quantity of our production. The arriving of big film houses here will help us to expand our market as well. This year such changes has been seeing in Malayalam cinema. Global biggie Eros international also stepped in to Mollywood with producing Jeethu Joseph directorial Dileep starrer flick Life of Josootty and distributing Mammootty starrer flick Pathemari.
It was Mohanlal starrer film Drishyam directed by Jeethu Joseph, which showed the world that Malayalam cinema also can explore a market outside Kerala and even outside India. Out of Drishyam 66 cr+ theater gross, only 44 crore had come from Kerala. Remaining 22 cr+ came from outside Kerala market which is phenomenal for a Malayalam movie. That is how Drishyam had become the biggest ever success here. Hoping that with the entry of Vendhar Movies, Malayalam cinema will get more screens and more reach outside Kerala as well.
