The theater strike came yet again in Mollywood and it had really become some sort of nightmare to the Malayalam film industry as it really keeps away the audience from theaters. All association are made here to protect and save the cinema here but many of them working as a real curse to Malayalam film industry. There are many associations here for actors, producers, technicians, distributors and theaters and all of them are fighting against each other in some matter or the other and they are doing no good at all for our film industry.
This theater strike which had declared last Wednesday of no difference at all. They are saying that it is for supporting Premam against the piracy issue. But the fact of the matter is that they have their own private agenda behind this and Premam issue is just a mask to cover up that selfish motive of them.
The real issue is about the Wide release of films which is all set to begin again with the release of Baahubali today. Till now a film releases only in 70+ A class theaters or in the theaters which are a member of the film exhibitors federation. After that many weeks later or so they were shifted to the B and C class theaters according to the performance of the flick in Box office. The B and C class theaters were coming under the guidance of film exhibitors association.
But the producers association and distributors association is clamoring for the wide release of films which will give them a lot more security regarding the financial matters and also a prevention from spreading of pirated prints. If a film gets wide release it will get 120 theaters or more and from very few days it can mass maximum collection from the theaters alone. The film will reach to more and more people with release in more and more enters. Within a very few time the film can be secure at box office. Even B and C class theaters can get enough financial security if a film releases in their cinema halls.
But what happens now is that the exhibitors federation not supports this cause because it can reduce their profit share. Surprisingly they were showing this filthy attitude only towards Mollywood films. They had no problem when a tamil film gets more than 120 theaters to release. The biggest hit in Mollywood till now is Mohanlal starrer Drishyam and even that film only get below 80 theaters to release. But its Tamil remake of Drishyam-Papanasham had got more theaters than Drishyam at the time of release. They won’t even respect out legendary super stars as well.
The wide relaese was once implemented in the year 2008 and it was highly successful as well. But Exhibitors federation went against it and stopped it. Liberty Basheer, the president of exhibitors federation was once a film producer and it is very shocking that he is the one who is behind all this drama by the exhibitors federation that has become a curse to our industry.
This strike has nothing to do with the fight against piracy issue and the betterment of Malayalam film industry but only aimed at fulfilling some personal and selfish motives.
