Master does massive pre-release business; Makers officially announce the distributors!
The hype surrounding Thalapathy Vijay’s ‘Master’ is so huge that the distribution rights for all major areas have been sold even before the release of a teaser or trailer. Though the film’s release is still three months away, the makers have already closed all the business deals.
United India Exports and Malik Streams have bought the overseas rights. They will be releasing the film in Sri Lanka, Canada, USA, Thailand, Singapore, Thailand, Malaysia and Australia. In domestic regions, Dheeraj Enterprises have bagged the Karnataka rights while East Coast Productions sealed the rights in the two Telugu speaking states. In Kerala, the rights have been sold area wise. Listin Stephen’s Magic Frames will be releasing the film in Travancore region while Fortune Cinemas will be releasing it in Malabar and Cochin areas.
‘Master’ is written and directed by Lokesh Kanagaraj. Along with Vijay, the film will see another big star, Vijay Sethupathi, in a major role. Malavika Mohanan, Andrea Jeremiah, Arjun Das, Shanthanu Bhagyaraj and Gouri Kishan are also part of the film. The presence of such a star-studded cast has also heightened the expectations.
Apart from the distribution rights, ‘Master’ has got some other big deals. While Sony Music India bought the audio rights, Amazon Prime bagged the streaming rights for a new record price. Sun TV has procured the satellite rights. Xavier Britto is producing the film which is scheduled for an April release this year.