Liberty basheer, the Film exhibitors federation president had come out today with a strong statement about the poster magic in Mollywood and the truth behind the so- called success story of some mollywood films. In an interview to an online media he has expressed his views and he has of the opinion that Malayalam cinema is undergoing through a really crisis period and we have to take something very bold step to make it back on track.
He said that films like ‘Picket 43’ and ‘Fireman’ which claimed as hit films through online medias and advertisements are not hits at all. They are just fake claims that they become hits in box-office. Liberty Basheer said that those films only managed to complete a few weeks in major theaters and now the makers are claiming through the advertising posters that films are big successes. But he says that they are just average grossers only and as he is the president of the exhibitors federation of Kerala he knows the real facts and figures of the films.
‘Picket 43 is directed by Major Ravi and starred by Prithviraj and Javed Jeoffrey had opened to good word of mouth from public, but according to liberty Basheer that not reflected in its box office performance as it remains only to the list of average grossers. And ‘Fireman’s case is no different. The film opened to mixed opinions both negative and positive. But does not even got good initial and it also ended up as an average grosser at the money register of Mollywood. Both films made to that list with utmost difficulty as there was not at all any crowd pull in theaters.
He said that there are 31 Mollywood films and 10 other language films got released in mollywood from January 1st to March 6 and still mollywood has no solid hit registered in its box office. Liberty Basheer on the question of other language films dismissed the claims that other language films consuming the theater collections from mollywood. He said that among other language films which released in this year only Shankar’s ‘I’ did some business at box office here. He at last said that if the summer vacation releases also went this way, Malayalam film will have to face the greatest crisis in its history to say the least.