Airtel 4G advertisement is the most viewed Television advertisement recently in India as the Airtel 4G campaign was highly successful through that ad. We all are familier with all those ads related to it and we all know the girl who is acting in that advertisement. But till now many of them don’t know her name and just called her the 4G girl. Her name is Sasha Chettri and she had now created a record in Mini screen with that Airtel 4G ad.
She is been in front of the eyes of 1.2 billion Indian every day through mini screen as all Television channel continuously airing the Airtel 4G campaign through all cities, villages and it reaches every home in India. It had made her the star of Mini screen as even the most popular celebrities in India did not get the screen space in Mini Screen as this youngster gets through that ad.
According to the survey report of the Broadcast Audience Research Council India (BARC), when they collected data between September 19 and November 20 of this year, the Airtel 4G ad was aired a whopping 54,406 times which is when calculate becomes 1708586 seconds on screen. It means in that period Sasha Chettri was on Mini screen almost 475 hours or in other words almost 20 days fully.
Jagadish Acharya, The founder and director of creative agency Cut the Crap says that Shasha Chettri can be called as the Lalitaji of 2015. That itself is a great achievement for her and without doubt she is the most popular figure in advertisement in India through that one single Airtel 4G campaign.
