Premam the latest viral success of Mollywood is in the news and discussion in the social media circles right from the first day of its release and it still continues to be the talking point in one way or other way. The film has got a terrific opening at box office with fantastic word of mouth from the spectators and already created some minor records as well. The crowd is still gathering outside the theaters running this flick in masses and it is now enjoying every drop its success in style.
The latest question in rise after this fantastic opening by this Alphonse Puthren flick is that will it pose a threat to the collection records created by Bangalore Days and Drishyam. This viral hit Premam had already crossed rupees 5 crore in 5 days of its run and still going at its best in terms of collection. The record of Bangalore days and Drishaym is not easy to break as well as they both had set a really great record at box office. Bangalore days which was a multi starrer helmed by Anjali Menon had got around 35 crores as total revenue. When we talk about Drishyam record, it is more than double of what Bangalore days had as it had got a total revenue around 75 crores and really standing at the top like an unbeatable one.
After Drishyam it was Premam that got this much of unanimous word of mouth from the Malayali audience. The advantage Premam had got is that it had got more centers than Drishyam at this time of the year which usually don’t have many releases. Drishyam released in a Christmas season which usually has a lot of releases and it is very difficult to get maximum centers all over. Bt Premam don’t have to face that difficulty owing to the time of its release.
We still don’t know how Premam will fare at box office in the coming days as there are many factors including the arrival of rainy season and also the starting of holy month of ramzan will always affects the collection and running of Mollywood films. But Premam had already close to break the opening week record set by Bangalore Days and it will be interesting to see will Premam overtake Bangalore Days or Drishyam in the coming days of its box office run. And even if that happens it is good for Mollywood as the business of the industry will become more and more bigger by this and we will get the chance to see big budget spectacles in our language if the production cost can be recovered.
