Kayamkulam Kochunni does massive pre-release business!
The highly anticipated Nivin Pauly starrer Kayamkulam Kochunni is gearing up for release. This Rosshan Andrrews directorial is an epic period film set in the 18th century. While Nivin plays Kochunni’s role, the movie has a superstar presence in Mohanlal who plays an extended cameo role. Gokulam Gopalan has invested around Rs 45 crores on the movie, which is said to be one of the highest for a Malayalam movie.
However, the makers have already started to make profits, thanks to the pre-release bussiness rights. Production giant Eros International have bagged the global digital rights for the Malayalam, Tamil and Telugu versions for a whopping Rs 25 crores. They have also acquired the music and all India theatrical rights. According to the contract signed, Eros will be sharing the profit with the producer after release.
Earlier, Phars Films had bagged the overseas rights of Kayamkulam Kochunni for a record amount of Rs 4 crores. Similar to the contract with Eros, the producer will be getting a share from the profit earned through overseas release. Apart from this, the movie’s Hindi dubbing rights have been sold for around Rs 4 crores. The makers are eyeing Rs 10 crores from satellite rights alone. This is perhaps the first time in Malayalam cinema that a movie has done pre-release business which is almost equal to its production cost.
The involvement of big names like Mohanlal, Nivin Pauly, award winning writers Bobby-Sanjay cinematographers Binod Pradhan (Rang De Basanti, Bhaag Milkha Bhaag) and Nirav Shah (2.0, Dhoom), multiple National award winning editor Sreekar Prasad and sound designer PM Satheesh (Baahubali series) have clearly attracted corporates like Eros to invest big on Kayamkulam Kochunni.
