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Adirindhi: Excellent opening for Mersal’s Telugu version!

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Adirindhi: Excellent opening for Mersal’s Telugu version!

After raking in over Rs 225 crores worldwide from the Tamil version alone, Vijay’s Mersal is now eyeing a hunt in the Telugu box office. The Telugu version titled Adirindhi has hit screens today in the twin Telugu states. The movie has opened to excellent response in all the centres. Since the movie has all commercial elements that a normal Telugu audience would love to see, it is expected to do some great business there.

Mersal caught nationwide attention after the ruling BJP demanded removal of scenes that allegedly criticised their schemes. The party’s political pressure has failed to aftect Mersal’s box office earnings but has forced the makers to mute the scenes in the Telugu version. The much talked about GST speech of Vijay and a portion of Vadivelu’s dialogue about Digital India have been muted.

Adirindhi gives Vijay the chance to have his best ever box office run in Telugu states. The blockbuster success of Mersal and all the curiosity on it post the row with BJP are big positives for the movie. Vijay enjoys good popularity in the Telugu speaking states and the presence of actors like Sathyaraj, Nithya Menen, Samantha and Kajal Agarwal has grabbed the attention of the audience. Also, Baahubali’s writer Vijendra Prasad is associated with this Vijay film which is another major highlight.

Meanwhile, Mersal has emerged as the new industrial hit of Tamil cinema. It is now the highest grossing Tamil film beating the records held by superstar Rajinikanth’s Enthiran and Kabali. Although Enthiran and Kabali had grossed over Rs 250 crores at the box office, the films were released as multilinguals unlike Mersal which was released in just one language. With the release of Adirindhi, the figures are expected to go up further.

This Atlee directorial is a commercial mass entertainer in which Vijay plays a triple role as a village head, a doctor and a magician. It is a a regular revenge story that also lets out a very relevant social message about the medical facilities in our country. This big budget film is funded by Thenandal Film Studios.

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