Amazon Prime bags Thalapathy 64 streaming rights for a record price!
‘Thalapthy 64’ shoot has just reached the halfway stage but the film is already much in demand in the trade circles. Even before the title and first look release, the film’s satellite rights was bagged by Sun TV for a whopping amount. Likewise, Kerala distribution rights have been acquired by Fortune Films for Rs 6 crore. The massive success of Vijay’s last release ‘Bigil’ is one of the prime reasons for the rights being purchased for such a huge amount.
More recently, Amazon Prime bought the streaming rights of ‘Thalapathy 64’. Though the exact amount has not yet been disclosed, the deal was signed for a record amount — highest ever for a Tamil film. Trade analyst Sreedhar Pillai confirmed the same by tweeting,
#Thalapathy64 streaming rights snapped by leading OTT @PrimeVideoIN for a mind boggling price, highest ever digital (OTT) rights in Tamil.
There are multiple factors that define such high expectations on ‘Thalapathy 64’. First among them is Vijay teaming up with director Lokesh Kanaragaraj, a youngster who has shown much promise. While his debut film ‘Maanagaram’ made people take notice of him, it is his second film, the recently released ‘Kaithi’, that put him in the top league. The Karthi starrer was a smashing hit that garnered critical appreciation as well.
Director Lokesh Kanagaraj has assured that ‘Thalapathy 64’ will be completely different from Vijay’s regular mass masala entertainers. Lokesh has scripted it with his ‘Kaithi’ writer Pon Parthiban and ‘Aadai’ director Rathna Kumar. Another big highlight of the film is its star-studded cast. Along with Vijay, actors like Vijay Sethupathi, Andrea Jeremiah, Malavika Mohanan, Shanthanu, Gouri Kishan and ‘Kaithi’ fame Arjun Das are part of the film.
Xavier Britto is producing the film, which is scheduled for summer release in 2020.