Mersal Kerala theatrical rights acquired for a huge amount; Biggest ever for a Vijay film!
Ilayathalapathy Vijay’s Mersal is one of the most anticipated films of the year. The movie marks the reunion of Vijay with director Atlee after the blockbuster success of Theri. AR Rahman is scoring music for the movie, produced by Sri Thenandal Films.
It is already known that Vijay commands a massive fan base in Kerala, perhpas on par with the superstars of Mollywood. The Kerala distribution rights for Mersal has been bagged by Global United Media Company for a whopping price. It is reportedly the highest ever distribution amount for a Vijay film in Kerala. The news was confirmed by leading trade analyst Sreedhar Pillai. He tweeted,
#Mersal Kerala theatrical rights snapped @gumediacompany, highest ever 4 a #Thalapathy film. Big wide release 4 #Diwali. @ThenandalFilms.
Mersal already has a tremendous pre-release hype. The movie has Vijay playing a triple role for the first time in his career. Nithya Menen, Kajal Agarwal and Samantha Ruth Prabhu are playing the female leads. It also has a big supporting cast that includes filmmaker turned actor SJ Suryah, who is rumoured to be playing the prime antagonist, Sathyaraj, Vadivelu, Sathyan and Kovai Sarala.
To cash in on the increasing popularity of Vijay in the Telugu speaking states, the makers are also dubbing the movie and the Telugu version has been titled as Adirindhi. Baahubali writer KV Vijayendra Prasad and Ramana Girivasan have helmed the film’s screenwriting.
Mersal is scheduled to release worldwide for this year’s Diwali. It is also the 100th film to be funded under the prestigious banner of Sri Thenandal Films.
