Some highly exciting projects lined up for E4 Entertainment
Malayalam cinema is going through a tremendous phase currently. The industry has found the perfect equilibrium between content-based quality films and hero-centric commercial entertainers. Fresh talents are knocking the doors of the industry every Friday and are being welcomed gleefully by the Malayali audience. The role of a good production house in the overall growth of a film industry is immeasurable.
E4 Entertainment is one such a production company known for introducing many young talents and backing experimental themes. The banner has some highly exciting projects lined up for the 2017-18 season. On the auspicious first day of Chingam, the Malayali new year, E4 Entertainment have released the list of projects in their kitty.
Noted writer Unni R’s next movie titled as Prathi Poovankozhi will be the first to go on floors. Nee Ko Njaa Chaa fame Gireesh Mano will be directing this movie. The cast includes a leading star along with a bunch of other young talents. The movie is said to be a hard hitting political satire. Shoot for the movie will commence in November and is eyeing a February release next year.
Second to go on floors will be a Tovino Thomas starrer. Debutant Jeo Baby is directing this movie, which is tipped to be an unique love story. A sensational foreign actress will be playing the female lead in this movie. Newbie Deepu Pradeep is scripting this yet-to-be-titled movie. Shaan Rahman will be handling the music department and Godha fame Vishnu Sharma has been roped in to crank the camera. Shoot for this movie will start in December and is scheduled to hit screens in May next year.
The third project under E4 Entertainment’s banner is a bigge. Megastar Mammootty and Tovino Thomas will be teaming up for the first time with this upcoming movie directed by Basil Joseph of Kunjiramayanam and Godha fame. Unni R, noted for his scripts like Munnariyippu and Charlie, is penning this movie. It is said to be a fun adventure action film. They are planning it as a festive release next year, most probably during the Onam season.
Their fourth film is again a Tovino starrer, which is to be directed by debutant Anuraj Manohar. Ratheesh Revi is scripting this movie which is based on a very relevant social issue.
Another great initiative taken by E4 Entertainment team is the establishment of a newly formed venture E4 Experiment. They are planning to promote young talents by producing movies with newcomers on a moderate budget. Every year, they are planning to produce atleast two films under this banner.
The first film to come out under this banner will be Lilli. Debutant Prasobh Vijayan is helming this project which comprises of a bunch of young talents; both in the cast as well as the crew. Samyukhtha Menon, Aaryan Krishna Menon, Kannan Nayar, Dhanesh Anand and many other freshers are part of the cast. Debutant Sreeraj Raveendran is cranking the camera and Appu Bhattadhari is handling the edits. Shoot for the movie has already been completed and a formal announcement with the unveiling of the first look is expected to be made in the coming days.
On the distribution front, their first venture this season will be Nivin Pauly’s upcoming family entertainer Njandukalude Naatil Oridavela. Premam fame Althaf Salim is debuting as a director with this movie, which is slated for an Onam release on September 1. They are also distributing Tovino Thomas’ first bilingual movie Abhiyude Kadha Anuvinteyum starring Pia Bajpai as the female lead. BR Vijayalakshmi is directing this movie, also scheduled for a September release. In November, they will be releasing Dhyan Sreenivasan starrer Sachin.
Besides this, E4 Entertainment is also teaming up with Rajeev Ravi’s Collective Phase for a couple of interesting projects, that are still in the nascent stages.
