Tomichan Mulakupadam acquired the distribution rights of Ajith’s Vivegam for Rs 4.25 crores!!
Tamil movies have always had a huge market in Kerala. Vijay, Suriya and superstar Rajinikanth’s films have given tight competition for Malayalam movies during it’s releaese time. Their wide popularity have forced filmmakers in Kerala to plan their releases accordingly.
Over the last few years, Tamil superstar Ajith has also extended his market to Kerala. He enjoys great popularity and that is evident from the rousing initial response for his movies.
Ajith’s next release is Vivegam, a spy thriller directed by Siruthai Siva. The movie is gearing up for release in August amidst massive expectations. It is his first release in two years and the highly impressive teaser has further enhanced the anticipation levels.
The massive pre-release hype has reflected on the movie’s distribution rights in Kerala. Pulimurugan’s producer Tomichan Mulakupadam has acquired the rights for a whopping Rs 4.25 crores, which is the highest for an Ajith starrer in Kerala. The massive success of movies like Baahubali: The Conclusion and Vijay’s Theri has clearly inspired Mulakupadam Films to invest more on Vivegam.
Ajith is playing the role of a Research and Analysis Wing (RAW) agent in the movie. He has undergone a terrific make over for the movie by shedding down a lot of extra pounds. Kajal Agarwal is playing the female lead while Bollywood actor Vivek Oberoi and Kamal Haasan’s younger daughter Akshara Haasan will be seen in prominent roles. Major portions of the movie were shot in European countries. Young sensation Anriudh Ravichander has composed the music. This big budget movie is produced by Satya Jyothi Films.
