If we look at the last 2-3 years in the box office collections and successes of Malayalam cinema we can find out that there has been a great hike in the revenue it has been generating in the box office. It has been really started in the year 2013 December when Mohanlal starrer film Drishyam was released directed by Jeethu Joseph. The film had got astonishing word of mouth and people flowed to the theaters. The reports also suggested that it had really bring to theaters the people who even stopped viewing films in theater from years ago.
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That was the impact of that film and when people began to see the film four or five times, the collection went high and it had demolished all collection record ever existed in Malayalam cinema history. It had created a new everest of collection record in Mollywood which seem really difficult to climb for other films. It was raked in a revenue of more than 75 crores from theater collection as well as other revenues. Then came Bangalore Days, later Premam and now Ennu Ninte Moideen which is on its way to create new records.
Bangalore Days, a multi starrer came in the next year after Drishyam made record it made a record revenue of over 40 crores to attain the second spot below Drishyam in collection records. This year came Premam starring Nivin Pauly which also did unbelievable business in box office and got to the second spot below Drishyam toppling Bangalore Days by amassing a revenue around 60 crores in total.
Now Prithviraj starrer Ennu Ninte Moideen is on its course to that top list of box office successes with great box office collections. The film has got the best word of mouth after Drishyam and getting excellent gross from theaters. From 9 days only it had made more than 10.5 crores and as per stats it is doing a better business than what Premam did at that time. If it can continue its course like that for a month from now it can come really close to breaking the Premam collection record or may be in the long run it can break the Premam record. All depends upon how it fares at box office after other major releases which is coming its way.
