Ennu Ninte Moideen which released in Kerala on last Saturday had got phenomenal mouth publicity as well as great critical appreciation from here and after the classic Drishyam this is the film that got this much positive mouth publicity from every single person who saw it. The flick is powering in Box office as well by earning more than 5 crore from just 5 days as well and still going mega strong at every theaters in released as well. Last Friday two more films also released here in our screens and those are Jeethu Joseph directorial Dileep starrer film Life of Josootty and Vinay Govind directorial Asif Ali- Indrajith starrer flick Kohinoor. But Ennu Ninte Moideen had clearly overpowering both these films.
Both Life of Josootty and Kohinoor received positive response as well from common audience and critics. But the fact remains the fact that Ennu ninte Moideen which had already won the box office battle my miles is making these films to the bottom spots in the box office race. This is not the first time that is happening in mollywood. When Drishyam came and become the biggest hit in our industry the same thing happened. Drishyam ran almost close to 200 days and on the way it does not allowed any other films to settle down at box office by amassing the whole collection with its massive report.
We saw the same trend when it comes to Premam which had become the second biggest hit in mollywood. Nirnnayakam is the film that released just after Premam and got good critical as well as audience response. In quality it is better than premam as well. But it died in the box office battle under the waves created by Premam. Now the fear is that Life of Josootty and Kohinoor have to face the similar fate from the hands of Moideen or not. Because when Moideen is going around like a wave other films did not even getting much publicity and even good theaters to release as well.
Malayalam cinema is going through a not so bad period now with audience response. Earlier it was Loham and Kunji Ramayanam got success in box office. Now Ennu Ninte Moideen got it. If reports materialize in to box office collections, then Life of Josootty and Kohinoor also end up in the winning side. Now it’s the time to hope for the best in Malayalam cinema and pray that one film did not kill another one on the way to its huge success.